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Ready for a brand that truly represents the business you’ve worked so hard to build?

Good, that’s kind of my whole job.

I’m Barbara Caruso, brand strategist and designer, life-long bookworm, and amateur hip-hop dancer. After years of running a wedding stationery business and working in digital marketing and project management, I decided to apply my creative communication skills to the small business world with AGD. Today, perhaps I’m best known for my ability to balance the big picture vision with the granular details, know when to pull in the right resources in a project, and communicate a clear plan for success.

But AvantGarde Design has always been less about me and more about what we can accomplish together

I see your passion for the work you do, the people you serve, and the impact you’re making in your corner of the world. I also see the stress of trying to do it all on your own, not to mention the uncertainty about how to best represent what you do visually. I’d be honored to bring my strategic design skills to your side with enduring visuals and marketing support that aligns with you and your goals (and makes you more money!). Deal? Deal.

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The AGD Brand Values

A design experience that feels as good as it looks

From first contact to final launch, everything I do is grounded in:

Collaboration + Creativity

This isn’t about my vision—it’s about unearthing and translating yours! I work hard to keep collaboration and communication at the forefront of every project. 

Strategy + Support

I never want a client to receive their final design assets and wonder, “What happens next?” My goal is to ensure you feel confident, empowered, and excited to utilize your brand moving forward.

Generosity + Passion

 I take on 1 to 2 pro-bono clients per year to give back to our small business community and help others pursue their passions.

Don’t just take my word for it…

"Barbara is always ready to jump right into any project. She asks the right questions to understand what is needed and completes the project efficiently and accurately. Her positive attitude makes her a pure joy to work with!" 

–Beth Chapman, The White Dress by the Shore

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CASE STUDY ...

Achieving a 100K milestone within a mere 90 days.

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4 Fun Essential Facts About Me

If we’re going to work together, 

you should probably know…

I’ve danced since I was 3 years old, and winning a hip-hop competition is still one of my proudest moments.

In addition to the title “Brand strategist and designer,” I’m proud to be called “Zia”, or aunt in Italian, by my adorable niece and nephew.

Running is my therapy and meditation—I’ve run 3 half marathons! It grounds me and helps me clear my busy mind.

I’m team “Read a Book” over “Watch TV” any day. Need a good book rec? I’m your girl!

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